Sales Emails People Actually Read

Designing Findable Subject Lines

Learners will master the mechanics of writing subject lines that describe the email body and remain findable weeks later. They will practice choosing specific nouns, putting critical words first, and knowing when to start new email threads.

Drafting Conversation Recaps

Learners will draft brief recap emails that capture the customer's needs in their own words and outline next steps. They will practice assigning owners and dates to every task and inviting correction to unearth hidden deal risks.

Recommending Solutions with Summaries

Learners will write concise recommendation summaries that stand on their own in the body of an email without relying on attachments. They will learn to explicitly state recommendations first, outline exclusions and trade-offs, and explain why other options were rejected.

Writing for the Second Reader

Learners will master writing emails that are safe and effective when forwarded to unseen decision-makers. They will practice drafting messages in their champion's voice to be sent upward, as well as addressing silent buyers in consumer deals.

Closing with One Request

Learners will learn to end emails with exactly one request that is easy to answer on a mobile screen, and deliver bad news cleanly. They will practice restructuring difficult updates by putting facts first and placing apologies after the facts.