Relationship Selling in Saudi Arabia

The first meeting

You will meet with your coach to plan how to start a business conversation with patience and respect. Together, you will practice welcoming small talk and design a smooth way to transition into scheduling your next chat.

Building trust

You will meet with your coach to identify your own business connections and outline a plan to show a long-term presence in the region. Together, you will draft a list of dependable commitments and success stories that you can share with potential clients.

Finding the decision maker

You will meet with your instructor to learn how corporate structures work in Saudi companies and how to identify key players. You will practice planning respectful ways to ask your existing contacts for introductions to senior leaders.

Price and tender talks

You will meet with your instructor to learn how Saudi business partners discuss pricing and discount requests. You will discuss how to shift the focus from cost to partnership value before making any concessions.

Following up without pushing

You will meet with your coach to explore the cultural expectations around timing and patience in Saudi business relationships. You will discuss how to design respectful reasons to reach out without bringing up money or contracts.