Get Started

AI at Work

AI for Marketing and Content

shashank

Plan, write and repurpose content with AI tools like ChatGPT, Claude and Gemini in your own brand voice. You learn to describe your audience so ideas are not generic, build a brand voice guide with few-shot examples, prompt for hooks and platform-specific posts and ads, fact-check AI claims, and turn one blog post or video transcript into five posts. You finish by reading metrics like CTR and engagement rate. Camila plays your client or boss and reviews the work you describe out loud.

5 sessions · 3h 35m

Free

This Goal only

Recommended

$20/mo

Subscribe, 10 hours a month

Get Started

Your learning path

Skills you will learn

1

Content ideas that fit your audience

You will meet with a guide to learn how to explain your target readers to an AI helper. Together, you will practice writing clear descriptions that keep the AI from suggesting boring or repetitive topics.

2

Writing in your brand voice

You will work with a coach to analyze a piece of your own writing to find its unique style. Together, you will write a set of instructions that teaches an AI to copy your tone.

3

Social posts and ads

You will meet with a mentor to learn how to prompt AI for eye-catching opening lines and multiple post versions. You will practice setting up prompts that instruct the AI to follow character limits and formatting rules for different networks.

4

Repurposing one piece into five

You will meet with your coach to learn how to break a long article or video transcript into smaller social media posts. You will practice writing instructions that help the AI adapt the text for different networks while keeping your core message unchanged.

5

Measuring what worked

You will meet with your coach to learn how to choose the right numbers to track for your marketing goals. Together, you will practice finding what those numbers mean and how to turn them into your next creative decisions.

How goals work

Four steps, one real shift.

Sneak peek

Meet your new coach

AI at Work

AI for Marketing and Content

shashank

Plan, write and repurpose content with AI tools like ChatGPT, Claude and Gemini in your own brand voice. You learn to describe your audience so ideas are not generic, build a brand voice guide with few-shot examples, prompt for hooks and platform-specific posts and ads, fact-check AI claims, and turn one blog post or video transcript into five posts. You finish by reading metrics like CTR and engagement rate. Camila plays your client or boss and reviews the work you describe out loud.

5 sessions · 3h 35m

Free

This Goal only

Recommended

$20/mo

Subscribe, 10 hours a month

Get Started